Enabling Digital Transformation with Data
Probably the most important area of data transformation, empowering employees using data analytics to communicate effectively and make key business decisions. Trust – build confidence in data by implementing data governance, ensuring single version of truth, Reliability – make information available when it’s needed and Mobility – provide real-time access anywhere.
The shift of the business arena from brick and mortal to the world of the internet has made tons of data available for Organization that seek to use technology as an advantage over their competition. Information could include customers buying behavior, demographic and product feedback, providing intelligence analysis to the marketing team to perform targeted campaign at the right place at the right time.
With the introduction of technology such as sensors, big data storage & real time data transfer and the lower running cost in the world of the cloud, machine learning capability is made possible for Organization that wish to optimize their operations. Recommendation using machine learning has enable Organization to maximize their investments without compromise on performance.
Managing product portfolio is an ongoing process that includes improvement & new products launches. With insufficient information, organization may resort to trial and error, this could lead to inconsistency in product performance. Making use of big data & online integration technology, data in a variety of forms can be collected from multiple sources, including social media platform, applying the art of advanced analysis to increase the rate of acceptance by customers.